Want a new Volkswagen Amarok pickup truck? Stefan Jacoby, President and CEO of Volkswagen of America, says that the automaker would need 100,000 takers per year in order to make any money on the Amarok here in the States.
That would be a daunting task for the automaker as the only non full-sized truck that sold that many units last year was the Toyota Tacoma (102,327 units), and the next highest seller was the the Great Grandaddy of the Compact Truck Segment, the Ford Ranger (just 51,097 units).
What's more, the compact truck market is declining, VW doesn't have many dealerships in truck-happy areas of the nation and the so-called "chicken tax" would add a 25% tariff to the Argentina-built Amarok. Add in the fact that Jacoby says there are more pressing vehicular needs that the German automaker needs to concentrate on. In other words... don't get your hopes up.
That would be a daunting task for the automaker as the only non full-sized truck that sold that many units last year was the Toyota Tacoma (102,327 units), and the next highest seller was the the Great Grandaddy of the Compact Truck Segment, the Ford Ranger (just 51,097 units).
What's more, the compact truck market is declining, VW doesn't have many dealerships in truck-happy areas of the nation and the so-called "chicken tax" would add a 25% tariff to the Argentina-built Amarok. Add in the fact that Jacoby says there are more pressing vehicular needs that the German automaker needs to concentrate on. In other words... don't get your hopes up.
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